As you can see, there is a steady flow of people online from 7am to 10pm. For those who are not naturally funny, there are lots of Facebook statuses about funny things available here. You might also notice a mini-peak at noon. There is also a slight positive slop from 3pm onward, the assumption for this is that people are finishing work, coming home and logging on to Facebook at differing times. If you want a coffee cup for your post,. Aside from engagement, one big factor that effects your potential reach is the timing of your post. However, by posting this late you run risk of posting too late and missing out on some of the earlier crowd.
Since our company is based in Edmonton, we have come to the realization that posting during an Oilers game is never a great idea. Similarly, if your post deals with active lifestyles, the early morning crowd might be your best bet. The obvious goal is to get the most people as possible to see your post. So, I ran a few searches to find what I was looking for and lo-and-behold, the Internet delivered. Being light-hearted and funny is definitely the way to win approval from large numbers of Facebook users, and funny Facebook statuses are the best way to go about it.
Facebook Timing and Reach If you manage or run a Facebook page you might notice that different posts have varying degrees of reach and engagement. You might also assume that posting at the peak-time of 9pm would give you an optimal audience reach. It can be frustrating when you post what you consider high quality content and the reach for your post is below average. Events, festivals,concerts, sporting events, and television shows are just a few things that come to mind that could effect Facebook audience numbers. You might assume that posting at 3pm would be your best bet as this would give you all the 3pm to 9pm traffic. Facebook Insights also gives a fan breakdown by location, so perhaps you have a larger audience in a different city than you reside and it would make sense to cater to their time zone.
As mentioned above, finding the best possible time to post is a tricky task, and fluctuates from page to page. Timing your post correctly is essential for optimal audience reach. There are a number of different factors that effect this difference. Hopefully, those resources will make your Facebook posts a little more interesting. . They have a searchable database of fun things to spice up your posts, beyond just plain text and backgrounds. Every page is going to be different and similarly every post is going to be different.
The peak point is 9pm, but from that point forward the audience dips down for the night. Another thing to keep in mind is the day of the week. Judging when your highest fan reach will be is just part of the process. Timing posts in correlation to the context of the post can help provide better engagement. A lot factors into the reasoning behind this. The point being, reaching your highest potential audience might not actually be your best option.
The most probably assumption for this is lunch time. Nowadays, many people depend on a major caffeine hit to get them started in the morning, so coffee Facebook statuses are sure to strike a chord with all your social networking friends. As such, coffee Facebook statuses have a double value. It took a few queries, though, to find what I wanted. Need more or had too much rocket fuel Facebook statuses: …has too much blood in my caffeine. And if you really like Facebook and coffee, make sure you check out these.
This is particularly important if your page is a local page. One of your fans sees this post, enjoys the content and shares it at 7:30pm. Some time of days work better for certain days of the week. For instance, the example client above had less fans online Monday and Tuesday compared to the rest of the week, over the past week. Custom timing the post in accordance to the content is another key component. Taking this information and using it to your benefit can be a tricky task.
Finally, taking into account location when determining Facebook post-timing is recommended, particularly if your fanbase reaches across far geographical distances or crosses timezones. For instance, if your post is about dinner you will most likely want to post prior to dinner, at the time when people are thinking about dinner. Thanks to Steve Bizuns over at , I found the perfect coffee cup icon that I could simply highlight, copy, and paste into my post. Later in the day, you can use Facebook statuses about coffee to whine about having drunk too much of the stuff. You have effectively furthered the time-span of your post. Try posting at slightly different times, and keep track of the results.
I wanted something more like an emoji…you know…a coffee cup. Combining Timing with Content The actual content of the post should be considered as well when thinking about post timing. Final Thoughts There are many different components to making an excellent Facebook post. Think of it as a domino-effect. These are all things to take into consideration. A post can have varying degrees of reach or carry depending on the time of day it is posted.
Have a great resource that has lists of icons and bullets? This is especially important when you post a number of different types of posts for one page. The best way to figure out is through experimenting. Research shows that funny Facebook statuses are the ones that generally get the most positive reaction from readers. . . . .